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Contact us:

Direct Performance, Dean Hempel, PO Box 1270, Seymour, TN  37865

For any questions you may have, you can reach by email at: or by filling this form:

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Direct Performance is sensitive to privacy issues on the Internet. We believe it is important for you to know how we treat the information that we receive about you while you’re visiting our site.

In general, you can visit Direct Performance on the World Wide Web without telling us who you are or revealing any personal information about yourself. Our web servers collect the IP addresses, not the e-mail addresses, of visitors. This information is used to measure the number of visits, average time spent on the site, pages viewed, etc. Direct Performance uses this information to measure the use of our site and to improve the content presented within.

There are times, however, when we may need information from you, such as your name and address. When information is needed, we will try to let you know at the time of collection how we will use the personal information. Usually, the personal information we collect is used only by us to respond to your inquiry, process an order or allow you to access specific account information. We may disclose your information as required by law or to trusted contractors. Our contractors treat your information as confidential and are supplied only the information necessary to assist us in providing our services to you. We do not sell personal or confidential information about you to anyone for any reason.

If you ever receive an e-mail from Direct Performance or AMSOIL INC. asking for your name, username or password for any secured areas of the AMSOIL INC’s website, only respond if you already submitted information to Direct Performance or AMSOIL INC. and make sure that the e-mail that you receive is from Direct Performance or an AMSOIL INC. Corporate Staff Member. In general, this applies to anyone who has contacted you with an e-mail address that corresponds to the “” or “” domain.

If anyone asks you for your password, and they don’t seem to originate from Direct Performance or AMSOIL INC., do not reply. Check first with the Direct Performance or AMSOIL Web Admin Staff (email below) to verify that the person or persons is from Direct Performance or AMSOIL INC. and that they are asking for legitimate information. This policy ensures that confidential information is not given out that may compromise privacy for you or Direct Performance.

If you arrive at the AMSOIL Corporate Website via Direct Performance’s website, a special tag called a “cookie” may have been used to provide AMSOIL with our AMSOIL Dealer number. (a cookie is a tiny element of data that a Web site can send to your browser). This is also our referral number or ZO number.  This assures that you can continue to work with us as a client of Direct Performance.  You may set your browser to notify you when you receive a cookie. This cookie expires as soon as you close your browser.

When you use and submit a credit card for an AMSOIL Online Store transaction, your credit card information is NOT saved. AMSOIL INC. does not maintain permanent or temporary credit card information on our Internet server. All AMSOIL Online Store transactions use 128/256 Bit Strong SSL Encryption. Direct Performance does NOT request credit card information at Sale transactions and credit card information will only be requested from AMSOIL INC.  Other sales will confirm payment via other channels.

Direct Performance’s Website may contain links to other sites such as corporate racing sponsorships and AMSOIL racing partnerships and racing organizations. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or the privacy practices employed by other sites.

Direct Performance reserves the right to modify this policy from time to time without further notice.
Your continued use of this website or of Direct Performance services indicates your agreement to this policy.

Our Privacy Policy Statement

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