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About Dean and the Team

Dean Hempel has been working in the automotive and petroleum industries since 1968. His interests vary from the preservation of antiques that trace our history to the advances that will shape our future in transportation.


 Dean Hempel, has a varied level of experiences from engine building, ignition specialist, drag racing, car restoration, and much more.  As the first mechanic to obtain his certificate for DMV Inspector at age 18, he continues to show his excitement automobiles. He first became an AMSOIL dealer in 1978 and now is back after a pause.​


We provide custom lubrication solutions to all types of customers. From families to trucking fleets, we have the products and expertise to help you save time and money. We serve customers across North America, and we are always happy to help any way we can. Contact us for more information on AMSOIL products, for help determining which products you need or to place an order. You can also order online.

In addition, we have closeout NOS/OEM parts for a wide variety of vehicles.  Direct Performance is a team effort and each part of the team is helping folks with the very best value along with quality products.

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